Unilever discloses fragrance ingredients online

Unilever is going beyond EU labelling requirements by disclosing fragrance ingredients online in Europe, starting with France and the UK.

The move builds on the commitment the company made last year to build trust in its brands by providing in-depth product and ingredient information for its home care and personal care products.

What’s in our products?

The transparency initiative launched in 2017, saw the introduction of a new “What’s in our products” section on Unilever websites, to provide information beyond the label such as Unilever’s approach to developing safe products, explanations of ingredient types and support for people with allergies to find suitable products.

Individual product information will now be updated to include fragrance ingredients for home care and personal care products (down to 0.01% of the product formulation), along with details about how they are used and the role they play in creating fragrances.

Unilever’s chief research and development officer, David Blanchard, said: “We know how important fragrances are to people – they want products that make them look good, feel good and smell good. We’re excited to take the next step in our transparency journey, delivering on our promise to give people the information they need to choose the right products for them. People want to know more about fragrance ingredients and how we create scents for the brands they love. We’re happy to be making this information available online across Europe in 2018.”

Launching first in the UK and France, the fragrance disclosure initiative will roll out across all European countries by the end of 2018.