Alliance in natural fragrances
29th January 2024
Submitted by:
Andrew Warmington
Sensegen, a US-based specialist in biotech-enabled fragrances, notably a new class of natural musk raw materials, has announced a strategic collaboration with Japan’s Takasago, a large player in the flavours and fragrances industry. Commercial terms were not disclosed.
The two companies stated that they are “joining forces to yield a fusion of creativity and technical prowess, promising to redefine the landscape of olfactory experiences”. The global market for natural fragrance is projected to grow at a CAGR of 12.7% between 2022 and 2030, reaching $8.5 billion in 2030.