RheoCube opens up in US

Dutch start-up RheoCube has opened up its first US office in the Cambridge Innovation Center in Boston to accelerate the commercial expansion there. Further new locations are planned, which will be announced later.

The company, which was built by scientific modellers, experimentalists and other experts within Electric Ant Lab, markets a cloud-based experimental research platform. This is claimed to offer R&D scientists “a digital and fully integrated research solution to test hypotheses, reduce costly trial-and-error and accelerate their research”.

The platform has particularly been applied in sectors like coatings, laundry, home cleaning and personal care, where consumer demand for more sustainable ingredients means that complex fluid formulations must be completely reformulated. “It offers new ways to optimise complex fluid formulation and complements wet lab workflows to build a faster, smarter R&D cycle,” RheoCube says.