In speciality chemicals, doing your MA&D ‘homework’ means much more than it used to, says Lauren McCallum, solution manager for SAP’s Chemical Industry business unit
Done the right way, a heightened digital buying experience can strengthen relationships with customers, create new revenue streams, and insulate a company from disruption, say Mark Carlson (above) and David Dunn of SAP
Feature article - Digital intelligence: The chemical industry’s best counter to rising risk & uncertainty?
David Dunn, global industry marketing lead for chemicals, at SAP, highlights the need for chemical companies to look at Industry 4.0 practices
Before 2020 spiralled into viral uncertainty, chemical manufacturers had the luxury of embracing digitalisation and Industry 4.0 practices on their own terms. No longer. The fallout from the COVID-19 pandemic has elevated the sense of urgency among chemical manufacturers to infuse their operations and their supply chains with Industry 4.0 capabilities.