BASF ‘still most valuable chemicals brand’
According to the latest annual report by brand valuation consultancy, Brand Finance, BASF is still the most valuable chemicals brand with a brand value of $9.2 billion 11% up on 2023, and a brand strength rating (BSR) of AAA-. It ranked fourth in the brand strength index with score of 80.7 of 100. This is the tenth consecutive year that BASF has topped the chemicals segment.