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New strategy and branding for Brenntag

At its latest capital markets day, distribution giant Brenntag announced ‘Strategy to Win’, its detailed strategic growth plan including new mid-term targets until 2026. It also unveiled a new brand identity. ‘Strategy to Win’ is the second phase of a planned “transformation journey”.

Brenntag into Israel

Brenntag has entered the Israeli market by acquiring distributor Y.S. Ashkenazi Agencies and its subsidiary Biochem Trading. The firm is the said to be the national market leader in personal care, and food and nutrition as well as one of the largest speciality chemical distributors. Terms were not disclosed and the deal has already been completed.

Major distributors in further portfolio moves

The world’s two largest speciality chemical distributors, Brenntag and Univar Solutions, have both concluded further acquisitions, disposals and deals in 2021. This follows on from numerous such advances by their rivals, Azelis and IMCD, in 2020.

Brenntag presents new model

Brenntag, the world’s largest distributor of chemicals and ingredients, has unveiled a new two-division operating model under two COOs, which it will operate from January 2021. This is described as part of the ongoing ‘Project Brenntag’ transformation programme.

Three announce care centres

Three major players in speciality chemicals have opened or announced plans for technology centres focused on consumer or personal care in the past month. Clariant and Brenntag will both have new ones located on the US East Coast, while Croda has opened two separate, focused locations in France and Singapore.

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